Doctor of Philological Sciences, Associate Professor Сhief scientific researcher Department of Khanty Philology and Folklore Studies Ob-Ugriс institute of applied researches and development Khanty-Mansiysk, Russia [email protected]
Abstract. The object of the research is the linguacultural concept «happiness», verbalized by means of the Khanty language and belonging to the content plane of the Khanty language. Description of the techniques of the concept is made on the background of unrelated languages: the Russian and Tatar languages that better allows disclosing of the features of the concept’s content in the Khanty language. The article deals with the similarities and differences in the verbal content of the concept «happiness» in the Khanty, Russian and Tatar languages, covering both scientific and everyday consciousness of the speakers of the respective languages in different types of discourse (socio-psychological, religious and everyday). Moral and utilitarian values that are included in the concept «happiness» reflect the relationship of the concept to value priorities of native speakers of the Khanty, Russian and Tatar languages. The materials of the compared languages show that the friendly attitude of the people towards each other is universal moral value of the concept «happiness». A comparison of the ways of verbalization of the concept «happiness» in typologically different languages make possible to introduce the national specificity and mentality of different peoples, allows to identify the most important stereotypes of national consciousness, the universal fragments of the concept «happiness».
Key words: concept «happiness», value, good wish, mentality, linguacultural studies, consciousness.