Tula State Lev Tolstoy Pedagogical University, Tula, Russian Federation, [email protected]
ABSTRACT
Introduction: the work deals with the analysis of economic practices of the indigenous peoples in the Ob North (the Khanty, Mansi, Nenets) linked with the sale of products of traditional sectors of the economy. The article is based on the methods of economic anthropology. They allow to consider the ways of selling the products of fisheries and reindeer husbandry and to identify social relations which are appeared in the process of marketing.
Objective: the main purpose of the article is to analyze the strategies of exchange and trade through social relations inside the indigenous communities of the Ob North and outside – with different groups of the population coming to the North and with the state.
Research materials: the source base of the article are field materials collected during ethnological expeditions in Tazovsky District of Yamalo-Nenets Autonomous Okrug and Beloyarsky District of Khanty-Mansiysk Autonomous Okrug – Yugra. The research is based on the methods of economic anthropology with using of the phenomenological approach.
Results and novelty of the research: the article deals with various practices for sale of products of traditional sectors of the economy: 1) through the companies of agro-industrial complex (fisheries, PLC, LLC, national communities,small forms of management), 2) through private businessmen coming to the North, 3) through the client network,  4) through independent trade in cities and large settlements. The author draws attention to the preserved relations of gift exchange inside aboriginal communities. The study showed that the peculiar properties of economic practices of the indigenous population are using of related and friendly connections, the establishment of long-term contacts through the creation of social networks.
Key words: Ob North, indigenous peoples of the North, Ob Ugrians, Nenets, economic practices, market, barter, trade, reciprocity. Acknowledgments: the research is supported by the grant of Russian Foundation for Basic Research (project  № 18-05-60040 «New Technologies and Social Institutions of the Indigenous Peoples of the Russian Arctic: Opportunities and Risks» (scientific adviser E. A. Pivneva).
For citation: Martynova E. Р. «Where do you sell fish and meat?»: economic practices in the Ob North // Vestnik ugrovedenia = Bulletin of Ugric studies. 2018; 8(4): 705–715.