Candidate of historical sciences, director Ob-Ugric institute of applied researches and development Khanty-Mansiysk, Russia [email protected]
Abstract.In the article the color, and more precisely the combination of tints, that is interpreted as some color in this culture, is considered in its symbolical meaning, in correlation with different emotional states and moral concepts.
Keywords: color world image, stereotype, color lexicon, metal-chromatic code.