Doctor of philological sciences, associate professor Ob-Ugric institute of applied researches and development Khanty-Mansiysk, Russia [email protected]
Abstract. The article suggested the need for sociolinguistic monitoring and characterization of the linguistic personality of the representative of the Russian North’s nations. The author proposes the parameters for the characterization of linguistic personality and personification of the observed linguistic processes associated with using of the object language, provides a set of parameters for sociolinguistic characteristics of the linguistic personality and micro communities. Key words: linguistic portrait, linguistic competence, code-mixing, code-switching, gender variant, dialect, bilingual, speech community, literary norm, personal status, value assessment.