A. G. Kiselev Ob-Ugric Institute of Applied Researches and Development, Khanty-Mansiysk, Russian Federation, [email protected]
S. V. Onina Yugra State University, Khanty-Mansiysk, Russian Federation, [email protected]
ABSTRACT
Introduction: the article is devoted to the official image of Khanty-Mansiysk National Okrug during the “Big Oil” era, its general and special features in comparison with the images of previous decades.
Objective: identification of verbal and visual components of the official narrative, identification of the main elements of the Okrug’s image in their unity and contradiction.
Research materials: anniversary collection of the 1970 “Renewed Yugra”.
Results and novelty of the research: the era of “Big Oil”, the awakened interest to national traditions in Russia and formation of national literatures of the peoples of the North “prompted” the return of “Yugra” to the official regional discourse and the form of this return, which was presented on the cover of the anniversary collection in the guise of a reindeer herder, an oil rig and a builder. This image not only filled the previous ideas about the Okrug as an industrial region, but also gave it a significant subjectivity of the “central” region of the USSR. Its multicultural character, declaring unity, however, was fraught with problems that they did not want to notice, but the authors who participated in the preparation of the anniversary collection saw it. The scientific novelty of the study lies in proving the return of the image of “Yugra” to the official regional discourse, determining the verbal and visual features of its representation in the anniversary collection of 1970.
Key words: image of Khanty-Mansiysk Okrug, “Big Oil”, “before and now”, “renewed Yugra”, historical retrospective
For citation: Kiselev A. G., Onina S. V. “Renewed Yugra” – the image of Khanty-Mansiysk Okrug in the anniversary publication of 1970 // Vestnik ugrovedenia = Bulletin of Ugric Studies. 2024; 14 (2/57): 382–397.