A. G. Kiselev Ob-Ugric Institute of Applied Researches and Development, Khanty-Mansiysk, Russian Federation, [email protected]
S. V. Onina Yugra State University, Khanty-Mansiysk, Russian Federation, [email protected]
ABSTRACT
Introduction: the article is devoted to the study of the evolution of the image of the Khanty-Mansiysk Okrug of the era of building of socialism and the beginning of communist construction in the USSR. The relevance of the theme is determined by the needs of study of the images of the national regions of the RSFSR, the significance of the close problems of ethnic, regional, Soviet identity and branding.
Objective: to identify features of the representation of the image of the Khanty-Mansiysk Okrug in historical retrospect.
Research materials: collections of articles published by the Okrug Party Committee for the anniversaries of the Okrug in 1941, 1951 and 1960.
Results and novelty of the research: the study allows us to present the Okrug of 1941 as the object of cognitive and scientific interest, the national region overcoming “backwardness” in all areas of socialist construction, primarily in the economy, for the benefit of indigenous peoples. In 1951, the image was presented as a typical image of the northern Okrug demonstrating Soviet changes no longer in areas-industries, but through individual, including personal stories, primarily autochthons who was not only beneficiaries, but creators of the Soviet socio-cultural reality. The image of the Okrug in 1960 structurally and ideologically repeats the features of the image in 1941, but now it is positioned as a set of achievements of the new period – communist construction; its facets, features live in the space not of a popular science, but of an official reporting text.
Key words: image, key words, ideologemes, identity, “Soviet brand”
For citation: Kiselev A. G., Onina S. V. Image of the Khanty-Mansiysk Okrug in anniversary editions of the 1941–1960 // Vestnik ugrovedenia = Bulletin of Ugric Studies. 2023; 13 (4/55): 764–775.